PayPal is a widely recognized payment gateway with an easy setup process and familiar checkout experience, making it particularly beneficial for small to medium-sized businesses, e-commerce stores, and non-profits.

Its trustworthiness among consumers makes it effective for industries where buyer confidence is critical, such as second-hand goods, arts, and crafts.

PayPal's invoicing and immediate withdrawal capabilities make it suitable for freelancers and service providers who need quick access to their funds.